Different Design Types

In this post, I'll be discussing the nuances of designing for corporate and for entertainment/edgy clients.

Corporate entities usually require a refined, and restrained language.
Never use more than 2 or three colors.
Be certain the colors are in visual harmony.
Do not use more than two type faces.
Different type faces can come from the same font family.
Times New Roman - Times new Roman Bold, same font family, different faces.


Corporate clients' logos, should be simple. Simple does not have to mean boring. Simple must be engaging. logos that incorporate a stylized version of an organic or inorganic subject usually translate very well into the corporate language.


Entertainment/edgy:
The rules for this change slightly. We still need to not go over board with the type faces, but more than 2 may be used, no more than 4 unless it's a deliberate message you're trying to convey.
Colors, usually, anything that is engaging goes. It really depends on the client.




But remember, when it comes down to it, the client is always right. Someone may want you to do somethingn that breaks all the rules, and you may feel that it looks atrocious. Suggest options to the client. You are the professional, that s why they came to you. Be respectuful, yet steadfast about your view. You can still hold to your view while satisfying the client if they still don't agree with your view point. In this case, give the client what they want, and create a different version for your portfolio, the one you prefer.

How to create a business card A crash course

This free video shows you how to create a business card. It's about an hour long.

http://mysolopro.hostzi.com/mark/howtomakeabusinesscard.mov



Final Business Card ( After the movie):